Energy & Sustainability

Pakistan’s Zong and ISPES launch smart waste management stations

Pakistan data network provider Zong has partnered with local company ISP Environmental Solutions (ISPES) to launch PecoDrop, described as first-of-their-kind smart waste management stations.

The smart recycling stations will be deployed across Zong facilities to enable source-level segregation and recovery of recyclable plastic, paper and metal. By bringing segregation to the point of disposal, PecoDrop explains, it introduces a technology-enabled approach to improving recycling practices, reducing recyclable waste from entering landfills and encouraging more responsible consumption and disposal behaviours.

At the heart of the initiative is a digitally enabled waste management system that captures data on material deposits, volumes and collections, creating a traceable data chain from disposal to recovery.

The initiative reflects Zong’s broader ambition to apply technology beyond connectivity, to address environmental and social challenges and create measurable impact.

Through an integrated rewards mechanism, Zong employees will also earn credits for depositing recyclable materials, digitally track their contributions and redeem accumulated rewards. By connecting responsible action with tangible recognition, the initiative aims to make recycling simpler, more engaging and measurable, while fostering a stronger culture of environmental responsibility across the workplace.

Zong’s Head of Strategy and Company Spokesperson, Nabila Yazdani explains: “PecoDrop demonstrates how technology, data and employee participation, can come together to create a smarter and more measurable approach to waste management.”

The CEO of ISPES, Dr Zillay Maryam, speaking on the partnership, adds: “This partnership goes far beyond collection points. It’s about engineering the first mile of a true circular economy. By deploying smart, tech-integrated segregation systems, we ensure that waste separation begins at the precise point of disposal, enabling the complete recovery and recycling of sorted materials.”

This partnership, in conjunction with World Cleanup Day, which takes place annually on 20 September as an official United Nations observance dedicated to combating the global solid waste crisis, represents Zong’s commitment to turning sustainability from an occasional activity into an everyday, measurable workplace practice. 

ISP Environmental Solutions works on what it calls the integrated solid waste management (ISWM) strategy. Its effective ISWM system works to prevent, recycle, and manage solid waste in ways that most effectively protect human health and the environment.



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